"A cynic knows the price of everything and the value of nothing."

Oscar Wilde

Hark Attack can help you deliver superior value to your customers by improving staff productivity and skill and helping develop a shared customer service ethic.

Hark Attack are leaders in Event Based Marketing, we understand the link between life events and sales and can help you dramatically improve your sales figures. 

EBM helps organisations capture sales opportunities well before they appear on their competitors’ radar screens and build relationships based on a distinctive value exchange that maintains brand relevance at each critical sales opportunity.

The approach results in increased marketing productivity, enhanced sales force effectiveness, improved customer profitability, and strengthened customer and staff retention.

"We are obviously going to spend a lot in marketing because we think the product sells itself."

Jim Allchin


Hark Attack has expertise in marketing strategy definition, segmentation, value proposition development, customer profitability analysis, competitive positioning analysis, brand evaluation and management and sponsorship effectiveness.


Hark Attack can deliver advertising solutions across the spectrum, we challenge clients to put the customer need at the heart of every communication.

"Tell me and I forget. Teach me and I remember. Involve me and I learn."

Benjamin Franklin

Hark Attack has developed highly successful training programs for a wide variety of corporate clients. Specializing in staff and management training across product implementation and customer relationship areas, the training materials and methods include workshops, video and print materials with follow-up advice and action.